Here is a summary of our Global Marketing Plan, which we use to market and sell our luxury listings worldwide in over 100 countries and 500 websites.
Proactive marketing versus passive marketing. We go way beyond traditional marketing in real estate by thinking outside-of-the-box to market and sell our clients’ properties. Instead of waiting for buyers and their agents to contact us, we utilize an aggressive approach to actively seek out interested buyers and their agents by taking massive action in a number of different ways, which are outlined below.
We target two groups – potential buyers and real estate agents – on a local, national and global scale. This is done with a major emphasis on Internet marketing. This is standard procedure for all of our listings. We believe that the best marketing plan employs several strategies and consists of multiple pieces.
Keller Williams Realty – As part of Keller Williams Realty, the largest real estate company in North America and the fastest growing large real estate company in the world. We leverage our network of luxury agents throughout the US, Canada, as well as agents in other major markets throughout the world, to effectively market your property. Ranked #1 by J.D. Power and Associates. Keller Williams Ranked Highest in Customer Satisfaction among Both Home Buyers and Sellers in 2012.
Experience – We have over 25 years of experience in marketing to VIPs. We sold one condo for $5.2 million and found the buyer too utilizing a custom website and advertising on Google and Facebook. Sahlman Luxury Properties is one of the top producers for Keller Williams Realty in the Miami area and last year we were in the top 1/2 of 1% nationally out of 90,000 agents. In the 4th Quarter of 2012, we ranked #34 in North America out of all agents and teams. More importantly, we are very successful at selling luxury properties. With a multilingual team and resources that include experts in many different real estate-related fields, we make sure that our clients’ experience is exceptional. See Testimonials from our clients on our website. Our clients include Andre Agassi and many others.
>>>For more information, click here to contact us directly by email or call Michael at 786.553.0697.
Professional Photography: Hiring a professional photographer is vital to marketing this property effectively. Most buyers and agents will decide whether or not to see a property based on the photos. This is not something to be taken lightly as it impacts all of the marketing on both the Internet and in print.
Custom Website: A website dedicated just for the property with its own Internet address (www.address.com). This website will provide potential buyers with the details of your property above and beyond what is in the MLS (limited to 550 characters). See www.375HarborLane.com, www.StRegisBalHarbour1700.com or www.Bellini402.com. Our websites receive over 2,000 visitors each month.
Website Syndication: Your property will be distributed to more than 500 major real estate websites including Trulia, Zillow, Google, Yahoo, Realtor.com, and many others.
Weekly Communications: We provide our clients with a weekly report that shows how many times their property has been shown and the feedback received from the buyer’s agent and/or the buyer.
Facebook: We will create a Facebook page just for the property. With almost one billion members Facebook should be an important part of any marketing strategy.
MiamiHomesForVIPs: Our website is seen in over 100 countries, by over 2,000 unique visitors a month. Combined with our other websites, we attract a very high volume of Internet traffic locally, nationally and internationally.
Wall Street Journal Online: We advertise our high end luxury listings there.
YouTube & Video Syndication: We will create a video of your property that will be distributed to 25 websites that promote videos. YouTube is the 2nd most visited website on the Internet right now, so it is an essential part of any marketing campaign.
MLS in Southeast Florida: Your property will be listed in the Multiple Listings Service database, so over 90,000 licensed real estate agents in Miami-Dade, Broward (Fort Lauderdale area) and Palm Beach Counties) can view the property and share it with their clients.
Targeted Email Campaign (Local, Nationwide, International): Every 2 weeks, a custom E-Flyer will be sent to over 25,000 local agents, 1,000 agents nationally, and over 1,500 internationally
Blogging: Each week, we will write and post blogs about the property and its community, city or neighborhood, so it receives maximum exposure through the major search engines within hours. New content on website pages takes months to be indexed by the search engines, whereas, blogs appear within hours. This is how we have attracted the attention of a number of our clients.
Personal Network of Affluent Buyers and Agents. My extensive background in business has allowed me to establish a number of prominent contacts in the Entertainment Industry, Sports Industry, Corporate America and Wall Street. I will be strategically marketing to these personal contacts who can afford a luxury property or may know others of this type. Additionally, my membership with several prominent luxury real estate groups and my extensive networking over the last several years enables me to quickly get in touch with many of the other premier brokers in our industry.
Printed Materials and Advertising
Professional Photography: This was already included above under Internet Marketing; however, it is so important to hire a professional photographer as it is vital to the entire marketing strategy of a property. Most buyers and agents will decide whether or not to see a property based on the photos. This is not something to be taken lightly as it impacts all of the marketing on both the Internet and in print.
Mini 4- Color Brochures: We print mini brochures small enough to fit in a pocket but large enough to showcase your property and our contact information.
Luxury 4- Color Brochures: For properties over $1 Million which qualify for our Platinum Program, we provide 4 Color property brochures to highlight the key selling features of your property.
Brokers Open: We will host a Brokers Open House and serve lunch to the most successful brokers in the area. We will deliver 100 color flyers to the offices within the surrounding area, as well as an email blast to all agents.
Weekly Reporting. We stay in touch with our clients on a weekly basis by email to inform them of how we are progressing with the marketing and selling of their property. We also let them know how other similar properties in the same area are selling.
Website Traffic Reports – Internet and website traffic reports are available on request.
Customized Marketing Plan
>>>For a marketing plan customized to your property and a more detailed description of our services, please contact Michael at 786.553.0697 or email us by clicking here.
Having the Right Listing Agent Matters
When you are working with a specialist in the area, you have the upper hand during the entire selling process. This local knowledge will provide you with trustworthy insights into pricing trends for properties, the current market, and to make certain your representation during the negotiation stage is both solid and reliable.
Getting Ready to Sell Your Home
There are several different factors you should consider before deciding how much to ask for your home. This includes the general condition of your home, any major upgrades or renovations necessary, and how much inventory is currently on the market at the time.
Listing Your Home
A precise balancing act is necessary to ensure the correct listing price for your home. If the price is too high, your home can remain on the market for months, years, or simply not sell. If the price is too low, you may be missing out on the opportunity for a lucrative outcome.
Marketing Your Property
In order to maximize the number of potentially interested buyers, offers and showings, a wide variety of advertising must be used in a coordinated manner. Experienced listing agents will have a lot of options to maximize the exposure of your home.
Scheduling Your Open House and Showings
It is critical you keep your schedule as flexible as you can during this time. Yes, your comfort and privacy are both important. Despite this, not all buyers are able to be flexible regarding when showing your home is convenient for your needs.
You do not want to lose a potential buyer due to inflexibility. It is just as important to ensure your home is de-cluttered and clean to make certain it is ready to show during any reasonable period of time.
Accepting An Offer
Once you have received an offer, there are four choices. You can accept the offer exactly as written. This means you are ratifying the offer, or are in a contract for selling your property. You can make a counteroffer by negotiating any terms including the purchase price, contingency periods and the escrow length. A back-up position can be offered if another offer has already been accepted. The buyer is then able to ratify their offer if your first offers falls through or cancels. Your final option is rejecting the offer.
The Inspection and Escrow Period
When you have accepted the offer and have been provided with an executed contract, the inspection and escrow phase begins. This is when the deposit of the buyer is placed in an escrow account, all disclosures and documents including the sale contract are analyzed, and the buyer has shown good-faith.
During this time your home is removed from the market, and the buyer is expected to purchase your home as long as no serious issues with your property are discovered when due diligence is performed by the buyer during inspections.
Your Final Move
During this stage, you need to be completely moved out of your home. Everything needs to be thoroughly cleaned, with all repairs you have agreed to complete. Your home needs to be maintained until the final-walk through of your property is complete. This includes your landscaping, pool maintenance and leaving your utilities on. A smooth final walk-through means there should not be any delay regarding your closing.
The final walk-through is the last chance the buyer has to examine your home prior to taking possession. The scheduling should be between 24 and 48 hours before closing, or as close as possible. The walk-through ensures the buyer there have been no changes to the condition of your home since the last visit. This is also a confirmation all repairs have been done, and you did not cause any damage when you moved out.
The last step in any real estate transaction is the closing. On this date, you will sign over your deed to the new owner. Ownership is officially transferred, and the buyer receives the keys to the home. The balance is paid in full by either the bank or the buyer including title search services, mortgage and homeowner’s insurance, prorated property taxes, title insurance, and when applicable, condo or HOA fees. During your closing, the buyer will pay the closing costs which vary per transaction.
Refer My Services to Your Friends & Family
As we get to know each other, you will know that referrals from great clients like you are a key part of my business. By the time we get to this stage, I will do everything possible to make sure you have a smooth and successful transaction and have earned your trust to recommend me to your friends and family looking to buy or sell a property in Miami.
THINKING OF SELLING?
Whether you are planning on selling in the near future or down the road, it is always a good idea to get an accurate value of your home to plan accordingly and maximize your potential value when you do decide to sell.
Email me your wish-list and include the following:
- Property Address
- Desired Selling Price
- Your Timeframe For Selling